When speed of market entry and flexibility are critical, Terra’s solution of interim Business Development Directors can be the answer.
What follows is a collaborative approach that we have found most efficiently and effectively establishes good European partnerships:
Within one month of project initiation:
We spend time at our client's headquarters for product training and strategy sessions. During this time we agree on the European companies and partners we will target. We also agree on marketing collateral to be used as Terra Advisors approaches these European targets.
Within 3 months of project initiation:
Terra approaches those potential companies and has meetings to determine which would be suitable partners for our client. Once we determine which partners best fit with our client's products and company strategy, we organize meetings between Terra, our client, and the potential European partners which will take place during an intense one week European “road show.”
Throughout duration of the project:
After the meetings have taken place, we manage the identified accounts to ensure a successful and profitable relationship for both our client and our European partners. In parallel with the account management, Terra also focuses on new business development with additional suitable partners. |